Episode 259

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Published on:

21st Feb 2026

#259 – NRL | Is Sports Journalism Dying? Media Bias Exposed

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Episode Summary:

Traditional sports journalism is under pressure; and in this episode, Ian Hawkins argues it may be in slow decline. The catalyst? A leaked text message from Melbourne Storm CEO Justin Rodski to NRL boss Andrew Abdo, asking him to “apply the blowtorch” to Parramatta over the Zac Lomax contract situation. What frustrated Ian wasn’t just the message itself; it was the public defence of it by senior journalist Brent Read, and what that defence reveals about access, bias, and influence within mainstream rugby league media


This episode is a candid critique of sanitised coverage, club relationships, and conflict-of-interest blind spots across traditional platforms. Ian contrasts that with the rise of independent media voices who aren’t tied to club access or television contracts. The core message is clear: when journalism protects relationships instead of asking hard questions, fans lose. If you care about transparency, accountability, and authentic opinion in rugby league, it may be time to rethink where you get your sports news.


About the Host:


Ian Hawkins is dedicated to showing how sports can transform lives. With extensive experience as an athlete, a coach, PE teacher, community volunteer, and manager at Fox Sports, Ian brings a wealth of knowledge to the podcast. His journey began in his backyard, mentored by his older brother, and has since evolved into coaching elite athletes and business leaders. Ian's commitment to sports and personal development is evident in his roles as a performance coach and active community member. Through "Sport Is Life," Ian shares inspiring stories and valuable lessons to help listeners apply sports principles to all areas of life.


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About the Podcast

Sport Is Life
It's More Than Just A Game
The Sport Is Life podcast explores how sport can positively change your life. Join us as we delve into the powerful life lessons that sport teaches you, lessons that can be applied to every aspect of your life. Host Ian Hawkins shares wisdom and insights gained from a lifetime of experience as an athlete, husband, father, PE teacher, community volunteer, manager at Fox Sports and a performance coach to elite athletes, business owners, corporate leaders, and other coaches. Tune in to hear how sports can provide the tools you need to excel in your personal and professional life. From practical advice to heartfelt stories, the "Sport Is Life Podcast" is your guide to unlocking the potential within you through the power of sport.

Sport is more than just a game; Sport Is Life.

About your host

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Ian Hawkins

Ian Hawkins, host of "Sport Is Life," is dedicated to showing how sports can transform lives. With extensive experience as an athlete, a coach, PE teacher, community volunteer, and manager at Fox Sports, Ian brings a wealth of knowledge to the podcast. His journey began in his backyard, mentored by his older brother, and has since evolved into coaching elite athletes and business leaders. Ian's commitment to sports and personal development is evident in his roles as a performance coach and active community member. Through "Sport Is Life," Ian shares inspiring stories and valuable lessons to help listeners apply sports principles to all areas of life.